Visions launch ventures. Details build teams.
Museum exhibits teach visitors about science, history, and art. Beyond crafting educational content, museum design teams need to consider “throughput,” creating an experience that can delight 50, 100, or more visitors per hour.
The Watergate Prosecution Force’s lawyers wanted testimony to indict and convict conspirators. Our “information section” was charged with adapting transcripts to the processing capabilities of the Library of Congress’s early mainframe computer.
Medical care for transgender individuals is basic primary care, which can be delivered in an inclusive, nondiscriminating way. But health care teams must remember to treat their patients as who they want to be, not who they were.
Strategic projects where careful attention to the core business model and the target audience mattered (click on the green headline to see the actual work):
Strategic Plan, Fenway Community Health Center. This was actually a collection of four separate plans, for each of the health center’s four departments: Clinical Services, The Fenway Institute (research), Development and Communications, and Resources & Organization. It was produced in collaboration with each management team and consolidated with senior staff and the board of directors.
Strategic Plan Overview, Harvard Club of Boston. When Tom served as this organization’s chief marketing officer, he was in charge of a two-year strategic planning effort designed to make the club more diverse and responsive to the needs of young alumni. This is the plan’s executive summary.
Founding program strategy, TransPOC (Translational Proof of Concept) nonprofit incorporation documents. Sponsored by H3 Biomedicine in Cambridge, MA, TransPOC was created to share oncology research in a common database available to multiple pharmacology and biotech companies. This excerpt is from their successful application for tax-exempt status from the IRS.
Strategic priorities and target market planning grid, Massachusetts community health center. This in-process planning tool was designed to clarify a board of directors meeting called to set priorities for elements of its strategic plan. The horizontal axis lists planning priorities that would be consolidated into four or five strategic goals. The vertical axis lists stakeholders with possible interest in the priorities. The tool helped clarify the relative importance of priorities by quantifying the number of stakeholders with an interest in each of them.
“I’ve had the pleasure of knowing and working with Tom for almost a decade and have always been impressed with the many assets he has brought to the projects we’ve worked on together. Tom is a gifted strategic thinker. As lead author on the strategic plan for Fenway Health, he assembled a plan that encompassed the delivery of health care, research, and education and fundraising for a $100 million organization which sees more than 35,000 patients. Tom brought valuable input to the process and helped guide us to think outside the box and embrace new technology. Separately, he wrote an extensive history of the Transgender Health Program, bringing a dignified voice to this often-marginalized community.”