Brand yourself to your customers.
You know your mission is compelling. Your organization delivers real value. But remember your customers’ needs. That’s more than half the battle.
Some of our marketing assignments (click on the green text to see work examples):
“I am the Harvard Club of Boston” advertising campaign in Harvard Magazine. This series of advertisements was created to support the Club’s strategic goals of making its membership younger and more diverse.
Customer Service Manual, Fenway Health Patient Services Department. This is one of a series of four manuals for health center staff, written as a case study of a fictional incident created to engage readers while illustrating possible right and wrong ways of handling challenges at work.
Shared Services Research Study, Massachusetts League of Community Health Center. The Mass League wanted to learn what its members needed to reduce costs and/or expand revenue-generating programs through economies of scale or centralized support programs. The final report, based on interviews with more than 30 health center CEOs in Massachusetts, recommends five possible programs to achieve the League’s goals.
The Utah Daily Echo, a marketing travel blog produced for Road Scholar, Boston, MA. Tom wrote a series of blogs in real time as he traveled on this adventure travel organization’s programs. His blogs were themed as fictional newspapers, with nightly postings after each day in places like Utah’s national parks, safaris in Zambia and Namibia, and a cruise on the Mekong River in Vietnam and Cambodia.
“History of the Fenway Health Transgender Health Program.” Fenway Community Health Center, for over 40 years a champion of LGBT health care, found itself in a dilemma. Its transgender patients felt left behind, a conclusion based on some historical truth plus the increasing amount of information about emerging therapies available on the internet – therapies Fenway’s clinical staff believed were unproven. The solution was a report based on interviews with patients, health center staff, and transgender advocacy groups, which engaged the transgender community in reimagining the program’s future.